Boston Market wanted to redesign their packaging with a new look that built upon an already successful and well-liked brand. The graphic typographic solution incorporates some cool overprinting techniques using transparent inks on kraft paper, giving their printed packaging a friendly and sophisticated visual appeal. I’ll take a family meal and some brand reinforcement to go!
To-go poly bag mechanical artwork.
Various cups mechanical artwork.
To-go food containers mechanical artwork. These packages were printed on natural brown chip board and the cyan type elements printed as opaque white ink. The overprinting transparent effect was stunning!
Food container and food wrapper.
”T-shirt“ poly bag mechanical artwork.