My role with this client was to build mechanical artwork for reproduction. Starting with approved design layouts I would create final printer ready mechanical artwork for each sku. The Shiner product line contains over 25 different beers. Each beer could have as many as 22, or as few as 3 different sized packages.
It’s difficult to encapsulate the full scope of the production effort for this client here. I am including a small sampling of mechanical art that is representative of the many, many items that were produced. All design credit goes to the designers at RBMM.
12oz can, 12oz bottle label mechanical artwork.
6-pack bottle carrier mechanical artwork.
6-pack can wrapper mechanical artwork.
12-pack can wrapper mechanical artwork.
18-pack bottle carrier mechanical artwork.
4x6 carton mechanical artwork.
Various 12oz bottle labels mechanical artwork.
Additionally, each beer line would require production of supporting marketing imagery. Approved design artwork was used to create photo realistic bottles, cans, and packaging. These were then used to support marketing efforts.
Various can mockups.
Sales sheets, logo artwork, product image mockups, and in some cases POP materials used for marketing efforts.
Product at local Costco. Looks good!