On the Border is a fast casual restaurant chain based here in Texas. After many years of success a brand refresh was on the menu – meh. My role was production of new logo artwork, new menu mechanical art, updated brand standards, and a new brand typeface.
Production of new logo artwork included clean up of approved final design, applying color breakouts for print and online applications, saving it in all useful electronic formats, and provide an well organized logo “package” for distribution within the company and affiliates.
Artwork for brand icons.
Menu mechanical artwork.
Production for custom brand typeface.
2-Color T shirt mechanical artwork.
Brand standards.
Brand pattern artwork. Provided as part of a “brand toolbox” that contained various artwork that the client could utilize to create their own branded materials.